How To Build a Personal Brand On Social Media

Even in 2026, if you’re sitting on Fiverr waiting for orders, this video is for you. Because this article can change your life. Last year, 500,000 buyers left the platform, 500,000 buyers and if you look at the stock of Fiverr, it is continuously in a declining phase. Check from its all-time high how much it has become low. Fiverr is in declining mode right now, and the biggest reason for this is AI. All those $5 people who used to make logos for you within $5, do writing within $5, write essays, make websites within $5, how many.

Why AI Is Replacing Low-Priced Freelance Tasks

And even average tasks that were like $5, $10, you know, that would get done are now all of the tasks, AI could do it. So, all of these $5 and dollar people, well, it’s already replaced them. So, now for these tasks buyers are not coming to these platforms. And the second biggest thing is buyers are hiring through social media instead of freelance marketplaces, those who have built a personal brand. That is, they’ve showcased their work, people already know them, and they have an influence, buyers are directly hiring them instead of coming to the marketplace.

If you are new to the channel I’m going to tell you a bit about my background. In 2017, I started my journey as an office worker. $28.

My Freelancing Journey and Fiverr Experience

Assalamu Alaikum. And in 2019, I started my own YouTube channel while I was freelancing, and I was freelancing on Fiverr. And I think that was one of the best decisions of my life when I started my creation journey. In 2019, when my main account on Fiverr was banned, my income immediately went to zero. All my clients and all my efforts were wasted. That day I realized one thing, that I was such a fool that I didn’t develop any other sales channel other than Fiverr.

And Alhamdulillah, that same YouTube channel has reached 2.4 million subscribers, I have built my personal brand on YouTube, and the biggest benefit I got from this is that I have multi. Sales channels have opened up, multiple revenue streams have opened up. My dependency on Fiverr is almost over. I started getting direct clients, I started getting sponsorships, and I started getting revenue from YouTube ads. I did affiliate marketing, sold my digital products, and was able to do many things through content creation and by building a personal brand.

Build Your Own Personal Brand

Look, the problem isn’t with Fiverr, the problem is with your approach. When you freelance on Fiverr, you completely forget that you should create another client sheet, create content, and create your own email list, so that if my account gets banned tomorrow or Fiverr doesn’t work the way it used to, what will I do then? These are all problems, and the only solution to all these problems is to build your own personal brand. Let me tell you how you can build your own personal brand.

Choose the Right Platform

Step number one, you have to choose your platform. Well, the platform can be anything, it can be Instagram, it can be YouTube, Facebook, TikTok, LinkedIn, any platform can be. But you don’t have to go randomly and start making videos on YouTube or start hitting TikTok. You don’t have to do these things. You have to choose the platform keeping only one thing in mind, thinking about which platform your audience is on. The biggest mistake people make is that if YouTube is trending these days, then if I start content creation on YouTube, I will get clients from there. I start on TikTok or go on LinkedIn. First of all, you have to see which platform my client is using the most.

If I am an editor then who is his audience? If I’m a designer, then it’s a copy. If I’m a writer, then its audience is enough. If I’m a social media marketer, then where is its audience? You have to select the platform keeping that thing in mind while thinking. Second thing strategies your strategy will be very simple first what then how?

The What, How and Why Content Strategy

You have to create whatever content you want, keeping these three things in mind. First of all, what do you do? Do you do editing, designing, marketing, whatever you do, it will come under your word, start telling. Suppose your platform is LinkedIn, then start writing, if your platform is Instagram, YouTube, then start creating videos about it. So you will tell them what you are doing. Second thing, how. How are you doing? Show your process. What do we do as a freelancer is that okay, I understand that I have to create videos, so this is my before and this is my after, oh brother, where is the process?

The process is to show how you are doing this work? Are you doing it like this? So there your authority builds. When you just put before and after, then now it is not known how much expertise you have in this work, but whether you have done it yourself or not, there is a lot of confusion. But when you show yourself that I did this work and how you do it, you are showing it, then your authority builds. And last but not the least, why. This is the part, this is the part that will bring you the most clients. Why part. Why did you do this edit? What was the reason behind it that you edited this thing like this, you could have edited it in other ways too? Why did you make this marketing strategy? Something else could have happened too. What did you think and make this design? Tell your thought process here.

What, How and Why: The Complete Formula

You three things if you make content. What, how and why? This will give you reach, it will also build your authority, and it will build your client and customer both. Let’s see with an example. Now this is my YouTube channel. Let me show you my old videos. Now, if I open this video, six years ago this video was uploaded, and it has 3.3 million views. Now, what am I doing here? This is my Fiverr account. Here I got an order. And that order I am performing live here. Look what’s happening. What? I’m doing it. How? That is, how I am doing. I’m showing the whole process, how I perform this client’s task.

I am doing it. And last I am telling on the video why. Why did you do this work like this? Why did I try these things? Why am I not doing something else? So those three things in this entire video. are being made and because of this video take a look. There is no very good editing setup. This video is made from my mobile. Even if I show more setup, I have made videos sitting on the roof, there are millions of views on that too. This video has 3.3 million views. I have a comment from a child on YouTube that sir can personal brand on YouTube and brother YouTube is one of the best platforms if you are a freelancer or you want to build your personal brand.

What, How and Why?

What, how and why?

Why Is YouTube a Great Platform for Freelancers?

Best use can be on YouTube. Now you have also selected the platform.

Build a Proper Funnel

I understand the strategy in this, but if you don’t take care of this third thing, then no matter how much content you make, how many videos you put, or how many LinkedIn posts you write, all of them will be wasted. This is such an important thing.

That is creating funnels.

How a Funnel Turns Views Into Income

What do they do? Made content and strategies, did everything. We’ve done both of these things, but we forget this. Brother, what will the person watching your video do after that? Suppose he liked your work now, what’s the next step? He also liked your video, shared it, and subscribed to your channel, but brother, this won’t make money. Okay, if you generate a lot of views on YouTube while living in Pakistan, then okay, you have some four cents. But you can earn much more money if your funnel is properly built.

So as a freelancer, when you are creating your content strategy, make sure that your proper funnel is also built. Again, I will tell you with my example. Now, this is my Instagram account. Videos you are watching here. A lot of content has been created here. Now, look at the views of these videos. These are pinned videos 450K, 268K, 74K, 42K. After that, views keep going up and down, but then look, I am generating good views here monthly, I am generating decent views here. Now tell me, when so many people are coming on my content, they are watching my content, so how am I earning money? Right?

My Instagram Funnel and Website

On the name of the content, if I am making it, Instagram is not directly paying you, right? So, then, how will you earn money here? Now, see here, my funnel, the funnel I talked about, also, see my bio. First of all, what is it? I’ll make another Instagram master class on this, but here, notice this thing. What is this? Financing in just $100 per day and here, look at the link here. Now this link is, I click that. If you guys click on the link. So here my website opens up where you can go and enroll here. Community. Just imagine if this link is not here, it’s not here. If the link is not here, the millions of views I’m generating here from Instagram, where will they go? They also liked my work, they also followed me, but they will not make money. Now, obviously, this is a video.

Now the production cost is very high, and the team is so expensive. How will they be? And to bring sustainability in the business, the cash flow is very important. So you have to focus on this from the start that your funnel should be built here, you have your own website. So, very important over there, you need to create your proper funnel.

The Three Things You Need to Focus On

So, three things in the comments, you have to tell me. First of all, you need to build your personal brand. Number two, what, how, and why strategy, you need to post your content on that and number three, you need to build your funnel. These three things align, and that’s it. Inshallah, inshallah, you will see that Fiverr up dependency to come, you come out, you will be able to build your direct client, change you will be able to build over here. And not only here, you’ll get clients for freelancing, but also your products, it could be anything, your assets, your digital products, your courses, training, webinars, anything. You can sell this audience, you can attract the brands, and multiple income streams, you can open it.