Highest Paid Digital Marketing Skills

The Skill Confusion: SEO, Ads, or AI Automation?

But I don’t understand whether to first learn SEO, Meta ads, Google ads, and now AI O has come, AI automation has come, so many skills have come, which skill should we learn? Then you see. Here it comes too. So if I am learning a skill today, I might find out tomorrow that AI replaces it. So, if I want to build my career in digital marketing, where should I start? From this article. Are you ready? So, to build your career in digital marketing, let’s learn.

Build Up Pakistan Community

Build Up Pakistan is Alhamdulillah, the only such business community where freelancers and business owners both meet under one roof. If you want to grow your business, guidance is also available, you need talent, so talent is also available in this community. And plus, if you are a freelancer, you must join this community because here you also learn turning skills and you can also get businesses for your work here, to which you can offer your services. And through these Build Up sessions, I am trying to bring the knowledge and experience of not only Pakistan but also globally, all the experts, business owners to you. And if you are interested in becoming a part of this community, then simply visit BuildUp.pk.

Digital Marketing Phases and the Result-Oriented Approach

Look, when it comes to digital marketing, there are some phases. First, create awareness about your product, which people do through reels and videos. Then, they target the intent-based audience through search targeting, Google PPC. Then they build trust and eventually they need sales. So before entering the field of digital marketing, you have to keep in mind that you have to give results to the client. Let me tell you one thing. In the old era, they used to say that I will design a landing page for you, I will manage your Meta ads, I will manage Google ads for you. Now that time is not going to last. Now the market’s approach is result-oriented. The market says, “Brother, I give you X amount, how much money do you earn in return?”

How can I grow my business to the next level? So, with this confidence, you should consider digital marketing. And learn it in such a deep way, so that you are confident with your clients. So you can promise them results. Like, your current conversion rate is this. I’ll come, I’ll optimize, and I’ll increase your conversion rate from 2% to 4%. I’ll run your ads and I’ll take your revenues from 3x to 6x, 7x. So you have to go towards a result oriented approach. And the most important thing is your learning road map, because if you’re going to use the wrong path. So you’re going to encounter many hurdles. So you have to keep this in mind. So in the start I will tell you, if you want to enter the digital marketing field. What should be your first step and next step? If we talk about the types of digital marketing, SEO, paid ads, social media.

Types of Digital Marketing (Including AEO/GEO)

Content, email, affiliate. AEO, you might have heard about AIO, GEO, there are many names for it, basically generative engine optimization or answer engine optimization because now people don’t just go to Google and search, people are asking Chat GPT, cloud and it tells them what is better for you. So, ranking in AI chatbots has become very important for brands now. Now let’s talk about what you need to do if you want to get into the field of digital marketing.

What Is a T-Shaped Digital Marketer?

You have to become a T-shaped digital marketer. Let me tell you how. Look, there’s a T, it’s written in front of you, a T has a top, like this is made, right? And there is a bottom of the T, like this is made. You have to become a T-shaped marketer. What is T-shaped marketing? What do you have to do? All the types of digital marketing that I’ve shown you or that you can see on your screen. You have to gain a little bit of knowledge about each field like the top of the T. This is a very important point, literally a very important point. Like the top of the T, you should know what SEO, AEO, paid ads, analytics, and AI automations are. You have to explore every field. Look, a lot of children come and ask for skill recommendations. I’ll tell you the top five skills are these, or learn video editing, its trend is high, learn content marketing, its trend is high, man, it may not be that you’re made for content marketing. You can be good at programming, you can be good at designing.

The Top of the T: Why Basic Knowledge of Every Field Matters

You could be good, or development may be good. Now what field are you made for? What job can you be better at? For that, it’s most important that you have knowledge of different fields. You need to understand this thing. You can’t go there, that, yeah, okay, this topic is article is coming. or nowadays this skill trend is coming, so I started learning it, it may be that your mind is not satisfied. You can’t learn it well. So you don’t go behind shiny objects, don’t go behind herd mentality, you have to first identify your strengths and if not, then explore all the skills to the top. This gives you two big advantages. The first benefit is that you have knowledge about every skill. When you master any skill, you have knowledge of other skills, so you can fit well for leadership positions.

You can lead the rest of the team. You know what SEO is, what is this AI O, how PPC works, how methods work, what are content strategies? So you will be able to lead them well. Second thing, you know that AI is running. Whenever you need to shift your field from search to paid ads, from paid ads to analytics or automation, since you already have a basic level of knowledge, you can shift immediately. Now you don’t need to spend months again to get knowledge about that field. So, like the top of the T, you have to take basic knowledge about all skills.

The Bottom of the T: Mastering One Skill

After that, like the bottom of the T, you have to master one skill from it. Okay? You have taken basic knowledge about every field on top. So now, about all skills, if someone asks you, what is SEO? This is the method of Google Ads. You know about everything. You have done good courses, training, and practice in all of them. But if you are interested in one of these skills, you have learned it like the Thix Bottom in Meta Ads. Then if you feel that my Google Ads.

Your interest, I have your automations, I have your SEO, I have, bottom. You have to dig down, dig down, and master that one skill. But whatever skill you choose, any skill you choose to master, you have to add two things with it.

Integrating AI Into Your Chosen Skill

Number one is AI. For example, you selected, I’m going to learn Google Ads. So now you have to only learn Google Ads, you have to integrate AI with it. Good integration is what people understand, just learning the tool is enough. Yes, learning the tool is a starting point, you should know that AI tools work, but you have AI tools you should learn like, which are the AI tools that are helping me in Google Ads? Which tools are, my performance, here,

Are you helping to do it? Which tools here are improving my productivity? Are they working to improve my client’s contacts? So you have to master those tools and those strategies in AI. For example, you choose that I will give SEO services, then which are the best tools within SEO that do a good site audit? Do good SEO analysis, can help to write website copy and many things, how can its structure be made better? So I have to master all these tools and strategies, all these AI tools and strategies. Now, the next thing comes here like the bottom of this T, see this is T and this is the bottom of the T. In one part you learned your skill, right? In the second bottom, you learned AI and the third one of the most important things.

Why Content Knowledge Matters

Content You have to learn content. Without it, you are in SEO, you are in AEO, there are meta ads, Google Ads analytics automation, you are in any field. If you don’t have knowledge of content, you won’t last long. Look. If we talk about paid ads, then look, making videos, making images has become so much easier than before. Creating content has become very easy. You have to write an article, you have to write a copy, everything has become much easier to write or create with the help of AI. Because of this, everyone is able to make it. But there is also a very big gap that is being created in it, and that is of quality content. The power to create content has come into everyone’s hands. But how to create good content? Such content that the audience gets value from. How to write such content? How to design such an image? How to make such a video? Only the one who has knowledge of the content will be able to create that.

How does content work in that same industry? Do you have knowledge of that too? Dude, with this package, you can get a job, do freelancing, and start your own business. Inshallah, with this package, you’ll become a really killer marketer, as I’ve said, you need to become a T-shaped marketer. So again, I’ll tell you here, I’ll repeat and conclude my article here, like the top of the T, master every skill. That means, learn it at the basic level, at least, like the top of this T, and you have to master one and as you come into this deep, you should have AI knowledge, you should have your skills, and at the same time, you should have content knowledge in that same industry.

AI Business Community

If you go with this structure, Inshallah, you will become a very good marketer. And here I would also like to tell you a little about my community. I have just launched my AI Business Community where I am bringing very selective people into my community. If you guys are interested in building a business with AI or you want to integrate AI with your skills. If you do not have any skill and you want that I too should have a trending and emerging skill, then you can join our AI business community. Alhamdulillah. Alhamdulillah, we have a challenge going on. Within 60 days, you can close your first client and sell. We’ve structured this community so well. So, the link I’ve given in the description or you can visit hbaservices.com/ai.

Validate the Demand Before You Choose a Skill

Okay, last going I want to tell you a very important thing that you need to know. These fields I have told you here or skills I have told you. You have to do one thing. You have to do one thing. Whatever skill you choose, choose any skill. You have to first validate the demand. How can you do that? I’m going to tell you very simply. Don’t go to any gross or weird website. I’ll just tell you the simplest things. First, wherever the job sites are, where the jobs spread, go there and search.

Do those skills that you are going to learn, how many jobs are already coming on top of that? First of all, you know there are many sites, you can go to Fiverr or Upwork, besides that, you can go to LinkedIn, which provides local jobs, and there are many, many sites. Go there, simply search and see what is the demand? Without checking the demand, you should not jump into learning skills, look what is our goal? Our goal is to earn money, right? So, it is very important to check the demand, demand will validate you, you will be making decisions on the basis of data, then you will mentally become even stronger, your mindset will become even stronger. Yes, the thing I am learning is in demand as well. I have studied data myself, and AI tools will help you a lot. You can also analyze this data from there. You have to make decisions based on data. Do not go behind any YouTube video, even my video.

Conclusion

Nothing is going. You have to go and do your own research; I have told you the whole roadmap. Following this roadmap, InshaAllah, when you learn, you will become a very, very good digital marketer. If you like this article, like it and share it as much as possible. Especially in your student community, in your family groups, those who want to learn digital marketing. I’ll see you in the next article, InshaAllah, until then, Allah Hafiz.